Sach Blogs

GMail isn't just about Gigabytes!!

...................Google's business model is driven by context-based advertising. A mathematical algorithm that sifts through mail content and shows the user a relevant advertisement. The reason why Google mail offers 1 GB is because it doesn't want you to delete mail. The more mail you store, the better the algorithm will work. This is because the algorithm has better chance of understanding context if it can scan through as large a number of messages as possible. A large mail inbox is best suited to this sort of model. This is where there could be pitfalls for those companies that followed Google, as neither Yahoo nor Rediff have changed their email business models........................
Following Google blindly could, therefore, be a dangerous strategy.

Read the complete article @ http://www.businessworldindia.com/july0504/news13.asp

posted by Sach @ 10:00 PM